Digital Marketing – The digital marketing differs from traditional marketing where people do door to door promotion, interact personally and sell their goods and services in tangible manner. Digital refers to the electronic media/technology which is fast, more effective and less costly. In digital technology the data is stored and transferred in the form or 0 and 1. Digital marketing brings the marketing to a next level where seller can directly contact with the world within few minutes. There are some examples of Digital Marketing platforms like: Social media like Twitter, Facebook, Linkedin, Instagram, Emails, Paid Pop Ups, Click Bait links, Blogs etc.
Digital marketing can be categorized into two parts: Online Digital Marketing and Offline Digital Marketing.
Here are some examples of online marketing given below:
Online Digital Marketing
|4||Pay-per-click advertising (PPC)|
|5||Search engine marketing (SEM)|
|6||Search engine optimization (SEO)|
|7||Social Media Marketing (SMM)|
Here are some examples of offline marketing given below:
Offline Digital Marketing
|Text message marketing (coupons, giveaways, loyalty programs)|
|Super Bowl commercials|
|4||Enhanced offline marketing|
|Digital product demos|
|Digital product samples|
Why to use Digital Marketing?
Here you can know the benefits of digital marketing and what is the difference between the digital marketing/Internet Marketing and traditional marketing.
In some cases, you have to follow the traditional marketing. In following cases you should use the traditional advertisement.
Conclusion – Traditional marketing and digital marketing are same but the difference is use to technology. Yes, Digital Marketing won over Traditional marketing because of its real time result, cost effectiveness easy interaction etc.
Tarundeep Singh is a Co-founder & CEO of TheDigitalLand.Com. He is a digital marketing expert with immense knowledge of Digital Marketing. He has certification in Digital Marketing such as Adwords, Adsense, Analytics and Social Media Marketing. He has 5 Years experience in SEO field. Tarundeep Singh is also a YouTuber having name ‘Tarun Sawhney’. His Aim is to provide the latest Digital Marketing updates globally.
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