What is a Good CTR? – Before start with good click through rate (CTR) you must know what CTR is and how it is calculated. The formula of CTR and average CTR that must be achieved as per industry rule are given below. Know the industry wise required CTR for Search and Display Networks.
How to Calculate CTR?
CTR Formula: Clickthrough rate (CTR) = Clicks/ Impressions
Example: If you had 10 clicks and 100 impressions, then your CTR would be 10%
Industry wise best CTR for Search Network and Display Network:
Know which is good CTR that should be achieved by a digital marketer, agency or a company. The list of average good CTR is categorised as per industry namely: Advocacy, Auto, B2B, Consumer Services, Dating and Personals, E-Commerce, Education, Employment Services, Employment Services, Finance and Insurance, Health and Medical, Home Goods, Industrial Services, Legal, Real Estate, Technology and Travel and Hospitality.
Average CTR (Click-Through Rate) for Search and Display Network
|Industry||Search Network||Display Network|
|Dating and Personals||3.4||0.52|
|Finance and Insurance||2.65||0.33|
|Health and Medical||1.79||0.31|
|Travel and Hospitality||2.18||0.48|
The above table is created on the basis of Google Adwords Industry Benchmarks.
Tarundeep Singh is a Co-founder & CEO of TheDigitalLand.Com. He is a digital marketing expert with immense knowledge of Digital Marketing. He has certification in Digital Marketing such as Adwords, Adsense, Analytics and Social Media Marketing. He has 5 Years experience in SEO field. Tarundeep Singh is also a YouTuber having name ‘Tarun Sawhney’. His Aim is to provide the latest Digital Marketing updates globally.